Top Lifestyle Brands In The World

 

 

 

Top Lifestyle Brands Marketing a good or service should focus on more than simply the offering itself. It’s all about you and the good feelings you give your clients and customers. Some brands, however, take it to an even new level. The focus shifts away from the product itself and towards the experience of belonging to a certain group or culture.

These are not just any brands; they’re lifestyle brands. They are the companies whose brands you follow on Instagram even if you don’t have any of their products. Let’s take a look at how some well-known lifestyle brands went from being ignored to being the talk of the town.

Define a lifestyle brand, please.

 

Top Lifestyle Brands In The World

 

To put it in academic terms, a lifestyle brand markets itself and the product or service. It is offered to reflect the values and norms of a specific demographic. That is to say, the values held by this constituency are at the heart of the company’s reputation. Instead of trying to convince you that their product is the best widget ever. Lifestyle brands create a story and sell the way of life of the target audience. Customers are buying not because the product is better than the alternatives. But because they want to be associated with the group.

It’s a pleasant situation when customers come rushing to you instead of you having to encourage them to buy from you. You don’t have to put in as much effort as others might to get your name out there; instead, passionate supporters will do that for you at no cost. When do you plan on arriving? To find out, let’s take a look at some of today’s most popular lifestyle labels.

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LaCroix, the non-soda alternative. Top Lifestyle Brands

Like me, you may think of LaCroix only as that confusingly named flavorless carbonated beverage. But if you’re like the rest of America (and the majority of the Element Three staff), it’s virtually a way of life. Section to becoming part of how we define ourselves.”

What was their secret? The low-calorie, sugar-free LaCroix is an excellent replacement for soda, which many health-conscious Americans are giving up. It’s just like soda in every way (lightweight, fizzy, portable) but without the negatives. It’s not random, though. Stock prices for LaCroix have increased from $12 in 2010 to $55 in 2016 and nearly $60 I write this because the company anticipated soda trends and capitalized on them with a strong production infrastructure and savvy social media marketing. Their biggest win was probably having LaCroix accepted as part of the Whole 30 diet plan, which promotes the sharing of meal images on social media and so led to the widespread use of pastel LaCroix cans in the healthy eating community.

Speculation keeps growing. You can see how passionate people are about La Croix by searching the hashtag on Instagram; you’ll also likely come across sloganeering t-shirts (“LACROIX OVER BOYS” is my fave) and memes. Neither a soft drink nor a beverage of any kind, but an excellent case of lifestyle branding all the same.

Red Bull: Giving you the ability to fly

You’ve tried an energy drink or two (or more) when you just couldn’t make it through the afternoon at work or the lengthy commute home. They’ve been there for nearly as long as the soda industry, but it wasn’t until the turn of the century that Red Bull took off in the United States. Red Bull is at the vanguard of what has become a multibillion-dollar industry.

Their commercials are hard to miss, what with their simplistic animation and catchy slogan ( “Red Bull gives you wings!”).

The slogan has a role in this as well; it suggests that the beverage can provide enough boost to allow the consumer to take flight if necessary. But they’ve also done it through strategically promoted extreme sports and events.

Red Bull also has a big presence in sports that are considered more mainstream. The New York Red Bulls, a Major League Soccer side that Thierry Henry once played for, are perhaps well-known in the United States. They also have ties to the soccer teams FC Red Bull Salzburg of Austria and RB Leipzig of Germany’s Bundesliga.

Red Bull is now more commonly linked with soccer and base jumping than with caffeine, at least in the minds of some (including this author). The fact that no one has been able to equal Red Bull’s sales performance says everything you need to know.

Nike: The Undisputed Champion in Athletics. Top Lifestyle Brands

Nike is a household name in the sporting world. They dominate the market for athletic wear and it’s impossible to avoid wearing their products. In May of 2017, Nike held 46.5% of the market for footwear alone (Nike’s inception) between the core brand and the Jordan label. There is still a long way to go before rival companies such as Adidas and Under Armour reach the same level of popularity as Nike and Jordan.

Because of Nike’s commanding market share, buying a pair of their sneakers is like buying an investment. Nike has evolved from a sportswear company to a cultural phenomenon for more than one reason. It’s the bond between fans and sports stars.

Current athletes also contribute to Nike’s success in the global market. It’s that sense of identification with the famous athletes you watch on TV or in person. If your favorite athlete happens to wear the swoosh, then buying a custom brand or even a generic imitation of their gear makes you feel like you’re on their squad. This is true whether your hero is LeBron James, Alex Morgan, Allyson Felix, or Neymar.

Nike’s success as a market leader and a cultural icon can be attributed to the company’s innovative products, marketing strategies, and devoted fan base. They have the backing of the local community, and they actively participate in shaping and living out their mission every day. Nike is among the best lifestyle brands out there.

Traveling the world in an Airstream. Top Lifestyle Brands

People who see outdoor experiences as much more than a recreational activity are prime candidates. For identification with a particular lifestyle brand. Since its inception in 1929. Airstream has been at the forefront of that community since its inventor was an integral part of it. Wally Byam’s mission was to “strive endlessly to stir the venturesome spirit” in all Airstreamers. He achieved this goal, in large part, through the Wally Byam Caravan Club International and the vast trips they took in the early days of Airstream.

Much of that is still in place, but thanks to technological advancements. Airstream is now even more closely connected with its clientele than ever before. When Airstreamers aren’t actively traveling. They can still feel connected to the nomadic lifestyle by following other Airstreamers on social media. You may find thousands of images on Instagram with hashtags like airstream. Airstream life, and live riveted from members of the Airstreaming community showcasing their personal spaces and travels in their trailers. Flipping through #airstreamliving can make you feel like you’re in the woods even if you’re confined in an office.

You can count on getting at least a friendly wave from fellow silver bullet drivers whenever you hit the road in your Airstream because the community of Airstreamers is precisely that. People bond over commonalities, draw motivation from the actions of their peers, and help each other as a result. If you plant a pink flamingo at your campsite, you’re probably going to be there for a while. When you start living by the principles of airstreaming, it’s no longer just something you do on the weekends.

Not a corporation but a clan

A company’s product sales will likely plateau when it has successfully established itself as a “lifestyle brand.” It’s not a matter of possessions but of character that matters most. Even if there is a better basketball sneaker out there, the Air Jordan is the one that matters. Although your Airstream may only hit the road on the weekends, you continue to Live Riveted all year round. When you link yourself with a brand, even when you’re not utilizing their products, you think about them and strive to emulate their lifestyle.

In a nutshell, it fosters social cohesion. Those who enjoy free-falling in their leisure time or who value independence from the confines of the indoors. The most popular lifestyle businesses provide unique benefits to their customers. To create a lasting bond between your company and your client. As well as between your consumer and the rest of your audience, you must first understand your audience, their wants, and their interests.

Learn from the successes of leading lifestyle businesses like Nike, Red Bull, and Airstream. You’ll quickly become everyone’s favorite.

 

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